I'm a UX/UI and Product Designer with 5 years of experience building digital products that people actually want to use.

I started out as a journalist, trained to ask the right questions, cut the noise, and tell a clear story.

That instinct followed me into design. Whether I'm mapping a user flow, restructuring an information architecture, or building a design system from scratch, the question is always the same: what does the person on the other side actually need?

I've shipped products across agri-tech, med-tech, hospitality, and e-commerce at startups, agencies, and independently. I work in Figma, prototype in Framer, and pressure-test decisions through user interviews and usability testing before they become expensive.