BUNNY HOPP
Bunny Hopp is a designer, slow fashion brand founded by award-winning designer Rini Phalgunan. The project included establishing the brand logo, digital identity, and the e-commerce website platform.
client
role
Tools
The Ask
For Bunny Hopp, I was asked to create a clean, minimal e-commerce site that shows the brand’s commitment to slow, intentional fashion. The site needed to feel calm and thoughtful, reflecting the sustainable approach behind the clothing and letting products and custom sizing stand out.
The Design
The design focuses on simplicity and purpose. Wide spacing, simple fonts, and a limited color palette create a calm browsing experience that highlights thoughtful fashion. A clear visual order helps users easily explore collections and custom options, supporting the brand’s slow-fashion values.
the development
I managed both the design and development of the site on Wix Studio, setting up the e-commerce system and the brand’s style guide. I created layouts, product templates, responsive features, and interactions. After finishing, I gave the client documentation so they could update and manage the site themselves.
the takeaway
The final product is a minimal, intentional visual framework that aligns with the brand’s philosophy while also supporting user focus and clarity. BUNNY HOPP has had an average monthly traffic growth of 15% and all sales are driven through the website. The result is an online store that feels considered and calm, helping convey sustainability and thoughtful fashion.
