By The
Boutique
By The Boutique is a creative consultancy focused on luxury boutique stays and experiential hospitality branding. The agency develops strategy, visual identities, and integrated digital experiences for curated Member Stays, helping them elevate their presence across web, social, and guest-facing platforms.
client
role
Tools
The Ask
The objective was to highlight and present its full range of services in a modern, engaging manner that reflects the brand’s creative identity. The client requested a site that communicates expertise and personality, using interactive elements to enhance the experience and visually express the agency’s unique character.
The Design
The design focuses on modernity and interactivity while staying clean and clear. I added hover animations, parallax effects, and a subtle glass-like texture to give the site a refined but lively feel. These touches add movement and depth without making the site look busy.
the development
Development was completed by the client, based on the design framework, interaction patterns, and visual assets I delivered. The handoff included layout specifications and component behaviour notes to ensure that animations and effects were implemented as intended, maintaining visual coherence and responsiveness across devices.
the takeaway
Since the website's inception, BTB has onboarded several clients and continues to expand its reach. The website showcases their strong digital presence and acts as a portfolio of the work they deliver. By mixing subtle motion with a clean layout, the site highlights the agency’s services and reflects its creative spirit. This positions By The Boutique as a modern, design-focused partner for luxury and experiential brands.